Canada Soccer announces multi-year sponsorship deal with CIBC

On the eve of the World Cup in Qatar, Canada Soccer announced a multi-year sponsorship deal with the Canadian Imperial Bank of Commerce that involves Canada’s national teams, the Canadian Premier League and local soccer.

On the eve of the World Cup in Qatar, Canada Soccer announced a multi-year sponsorship deal with the Canadian Imperial Bank of Commerce that involves Canada’s national teams, the Canadian Premier League and local soccer.

As part of the deal, the CIBC logo will be “prominent” on the training apparel of the men’s, women’s and para-national teams as well as on Canada Soccer House in Doha.

The CIBC logo becomes the jersey front sponsor of Vancouver FC, the newest addition to the CPL, and will serve as the sleeve sponsor for other CPL teams.

Canada Soccer general secretary Earl Cochrane called the deal “historic and significant”, citing the level of investment “across sport”.

Under a separate agreement dating back to 2018, Canada Soccer Business represents all corporate partnerships and broadcast rights to the Men’s and Women’s National Team programs as well as all commercial assets of the LPC, including partnerships and assets media from each club.

Canada Soccer receives an annual payment from Canada Soccer Business. Cochrane declined to comment on whether Canada Soccer is making any additional money from the new sponsorship deal.

“We don’t go into specifics about any agreements or relationships we have with our partners or our agents or brokers,” Cochrane said in an interview. “I will just say the investment is significant…in that it will have a very profound impact on the sport across the country and right from the start of the game all the way to the top of the pyramid at our national teams program .”

Canada Soccer President Nick Bontis says there is an opportunity to “grow the deal” with Canada Soccer’s commercial deal, through sports betting and “hard booze” avenues “who were not available at the time of the signing of the agreement.

“We believe there are tremendous business benefits if we open up these two categories to both Canada Soccer and our partners to help generate revenue across the organization,” he said on Wednesday. Behind the Bench,” a weekly coaching webcast presented by the National Soccer Coaches Association of Canada (NSCAC).

When asked if the CIBC deal would help efforts to start a national women’s professional league, Cochrane said only, “It will impact the whole sport.”

CIBC also becomes the title sponsor of Canada Soccer’s Active Start Soccer Fest, a national youth development program for children under 12.

Mark Noonan, who also serves as CPL Commissioner and CEO of Canadian Soccer Business, said “the entire Canadian soccer ecosystem will directly benefit from the investment CIBC is making.”

Canada Soccer partnered with Bank of Montreal from 2009 to 2014.

Follow @NeilMDavidson on Twitter

This report from The Canadian Press was first published on November 10, 2022.

Neil Davidson, The Canadian Press

Comments are closed.